Warfare, like any human endeavour, has always been a theater of innovation. From the invention of gunpowder to the advent of the atomic bomb, technology has reshaped the way conflicts are fought. Today, a new chapter is unfolding, driven by the relentless march of artificial intelligence (AI) and robotics.

At its core, a digital innovation strategy is more than just adopting new technologies. It's a holistic approach to leveraging digital tools, platforms, and processes to redefine how you create value for your customers and stakeholders. It's about reimagining your business model, challenging conventional wisdom, and embracing the unknown.

Marketing attribution is the process of understanding how each marketing touchpoint contributes to a customer's purchase decision. It helps you make smarter decisions about where to spend your marketing budget.

7 Questions directors should ask about cyber and data security. My summary notes following the AICD Australian Governance Summit 2023 session on Cyber Security that asked “Does your Board have the right safeguards in place”.

Creating a clear and simple strategy on a single page is a key step in gaining alignment across your organisation so that the leadership team is focused on the vision and your employees are clear on the company's goal.