Warfare, like any human endeavour, has always been a theater of innovation. From the invention of gunpowder to the advent of the atomic bomb, technology has reshaped the way conflicts are fought. Today, a new chapter is unfolding, driven by the relentless march of artificial intelligence (AI) and robotics.

At its core, a digital innovation strategy is more than just adopting new technologies. It's a holistic approach to leveraging digital tools, platforms, and processes to redefine how you create value for your customers and stakeholders. It's about reimagining your business model, challenging conventional wisdom, and embracing the unknown.

Marketing attribution is the process of understanding how each marketing touchpoint contributes to a customer's purchase decision. It helps you make smarter decisions about where to spend your marketing budget.

Creating a clear and simple strategy on a single page is a key step in gaining alignment across your organisation so that the leadership team is focused on the vision and your employees are clear on the company's goal.

For the fifth year in a row, cyber threats rank among the top three hazards in the AXA Future Risks Report 2022. Since 2018, cyber security threats have been among the top three expert-ranked risks, trailing only climate change and geopolitical instability in this year's report.